About

I’m Eric Fulton, a photographer, brand builder, and storyteller with a long-standing focus on place, experience, and atmosphere.

My work has included collaborations with global hospitality and travel brands such as Anantara, Hilton, and Aman, alongside the creation of boutique brands and one-of-a-kind spaces closer to home. Over the years, I’ve had the opportunity to work across luxury hotels, destinations, and experiential environments, always with an emphasis on authenticity and story.

Before settling in Virginia, I spent several years working as a travel photographer and writer, becoming one of the early voices in luxury travel blogging through 2015. That chapter shaped how I see the world: through light, texture, movement, and the small details that make a place unforgettable.

From 2015 through 2026, my focus shifted toward building. I’ve created and operated multiple luxury brands across Virginia, spanning accommodations, retail experiences, hospitality concepts, and events and entertainment. Each project has been an exercise in translating vision into real, lived-in spaces, places people return to because they feel something when they’re there.

Today, my work is rooted in Culpeper, the town I’ve come to call home and one I believe has extraordinary potential. Moving forward, I’m focused on consolidating my creative energy, assets, and experience into work that supports local businesses, elevates the community, and helps tell the story of this place I’ve fallen in love with.

This site is both an archive and an ongoing project, my past work, current collaborations, and what comes next.